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Shakib Khan
Jun 13, 2022
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Capitalizing on ephemeral moments can Coinbase User List be tricky for brands to finesse, especially for those still finding their rhythm on TikTok, where user-generated videos often go viral overnight and escalate into memes or trends that marketers want to be part of. The platform’s ease of discoverability has compelled brands across categories to Coinbase User List embrace it and work to wedge themselves into “culture-defining” conversations taking place there by weaving in elements of nostalgia. The key to establishing a strong TikTok strategy centers on understanding the app’s nuances and tapping into its community of users, Panelists from the NFL, Ocean Spray Coinbase User List and Arby’s explained during a virtual South by Southwest session this week. “It’s about finding your personality and your ethos, and not trying to do something that you’re not,” said Sandie Hawkins, TikTok’s general manager of U.S. global business solutions. “Being able to maintain the Coinbase User List realness of those moments is really what drives the community to be involved. That takes brands being able to take risks and jump on these trends.” The NFL in 2020 looked to elevate its presence on TikTok and soon saw the value in nurturing fandom through nostalgic sports clips and not shying away from the comments section. In early December, The NFL got wind of a video by two middle schoolers tossing a football in slow motion, set to Bill Withers’ “Just the Two of Us.” It immediately Coinbase User List jumped into the conversation, directly engaging with users through comments on the post. Soon, teams and individual players were following suit. “There was such a strong response that we wanted to amplify it further,” said A.J. Curry, the NFL’s senior manager of social content. “Nowadays, commenting on somebody’s video is the same as if a player [were] to toss you their gloves after the game or throw you a football after they score a touchdown. It’s a really awesome opportunity to have this one-on-one connection with something you love so much — a
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Shakib Khan

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