The Yixin APP was launched in May 2015. After two years of development, it now has more than 7.7 million registered users, ranking first among all mental health products, but its performance in the entire product market is in a tepid state.
Based on this, the author wrote this Buy email list experience report by experiencing the product of One Psychology and combining personal analysis and thinking, in order to achieve the following two goals:
Grasp the current development status and future development direction of the mental health field as a whole;
Find out where the product can be improved in the future through multi-dimensional analysis of the product.
2.1 Product introduction
"One Psychology APP", the leading comprehensive psychological service platform in China, has been focusing on the field of mental health and gathering new domestic psychologists. It aims to integrate positive psychology into easy-to-understand psychological counseling, psychological courses, psychological tests, psychological FM and other applications through the Internet, output healthy and scientific psychological values, and provide online services for those who need psychological help. Solutions, providing a platform for display, promotion and service for psychological institutions.
According to official public data, there are 811 psychological institutions, 6,372 psychological counselors, more than 200 college psychological associations and more than 200 psychological columnists stationed on the platform. The number of registered users on the website and APP is as high as 1300W . Ranked first in the category of APP.
2.2 Product positioning
Become a leading domestic psychology science popularization and service platform that is popular with the public and psychologists.