The algorithm estimates that the grayscale distribution is based on factors such as the title of the title/followed person who has stayed in the room for a long time, and the room temperature on the timeline.
It is worth noting that it does not support the search theme to enter the room and does not use the common endless waterfall design. I have followed more than 30 people, and often the home page only shows the rooms where the people I follow, and you need to go to explore to display the machine. The recommended room, but it's done in a few swipes, and then encourages you to follow more people or open a room.
Too many apps love to force inefficient and redundant information to users, so they can't wait to use the time of use as the evaluation KPI. The sacrifice of ch's restraint is to strive for more learning samples to improve the matching degree in the future. After all, the country email list algorithm needs a sufficient level of learning to be distributed more accurately.
Let users follow/attract more interested people spontaneously and curiously, so that the relationship between the same circle and the same circle will be settled on this app. Based on a deep understanding of the behavioral habits of the public, these designs that do not conform to conventional operations and attempt to guide user behavior require overall control of the product.
WeChat has never made long-term display of selected content on personal business cards, because this requirement is contrary to the purpose of everyone participating and frequent updating, so sometimes the functions that users just need should not be satisfied.
Fourth, the algorithm can be successful?
Human emotions/behaviors are too complex to be estimated by algorithm simulation. The key indicator of social products is one-year retention. Therefore, we cannot rely solely on algorithms with strong mathematical logic. The most important thing is to have strong business logic. When making plans, we should distinguish the context and priorities of things. Do WeChat users need to register a new account to enter the video account?
Zhang Xiaolong believes: "The viewer should be a WeChat identity, and everyone should not be forced to open a new identity to view and comment, and only need to create an id when they need to publish a work/live broadcast." Quickly attracting users to lightly participate is a top priority, because many users may find it cumbersome to not enter.
The design of this step lays the foundation for the subsequent iteration of the social recommendation system. It can be seen that some excellent product designs on the system and rules have more efficient and long-lasting influence than the blessing of operational means. You must know how many products became popular overnight and then product design. If you encounter a bottleneck, it will soon be over.
And ch can achieve explosive growth, except for Musk's fire factor, the decisive factor is the close relationship chain built by high-quality circles, users have a clearer portrait of the object of attention, and the product design and content alone attract In fact, it is difficult for users to build strong links.
Although ch seems to be just a real-time voice chat tool, in fact, the real-time interaction of live broadcast is also one of the value of UGC content. Of course, the precipitation of relationship assets is the most valuable value of social products. WeChat, which also acts as a carrier, does not pay attention to the content itself nor create it, but only carries and transmits it.
5. Build a commercial closed-loop ecosystem
1. User retention
When ch became popular during the Spring Festival, many domestic users came up with pictures fresh to take a look at it. Usually, they would not stay on it for a long time when they were busy with work. In addition, celebrities have a high cost of time, and they have other more efficient channels for monetization.
for a long time. Some internet celebrities at the waist or people who want to get out of the circle can make purposeful outputs to platform users by combining their own positioning, whether it is the emotional value of pan-entertainment or information. All outputs can gain rapid growth on the new platform.
2. Diversified business scenarios
It is actually very easy to move offline business scenarios that have matured and operated online: roadshows/various interviews, press conferences/public speaking classes/job fairs/concerts/psychological counseling/talking talk, etc., corresponding tickets/services Fees are a common method of realization, or divert traffic to other platforms for other realization operations.
3. Closed-loop ecology
The ch room has released the initial 5k limit, and the most I have seen so far has reached 7k. In fact, UGC creators are particularly concerned about ROI, and enough accurate "fans" - whether they are follwers or listeners in the room, are potential targets for creators to realize.