How can geographical targeting harm your marketing strategy? After delving into the target site during the broadcast, Mueller noticed Telephone Number List that the site's GeoTargeting settings in Search Console had been set to Pakistan. In other words: Pakistan was defined in the tool as the destination country of the website. This directly affected their search Telephone Number List engine rankings in other countries, compromising their reach. According to Mueller: "When it comes to search, if you want to target your ads to countries other than Telephone Number List Pakistan, such as an English news site,
You definitely want to turn GeoTargeting off, because that can have the opposite effect, as it targets Pakistan and considers other Telephone Number List countries less ". John Mueller, Google In other words, if you're investing in reaching a global audience with your Telephone Number List website, it's important to pay attention to your Search Console settings and disable international targeting. In this way, your website will be able to reach a Telephone Number List wider audience, with more visits and better positioning in search engines, as is the case with the website that appeared in the broadcast.
When should international segmentation be used? The answer to that question - like almost all in SEO - is: it depends. To enable Telephone Number List international targeting in Google Search Console, you'll need to evaluate your current strategy. If you Telephone Number List intends to invest in a more local reach of your website, such as online stores that only serve a specific region, turning on targeting will make a lot of sense for your strategy and Telephone Number List will help you better target and qualify your customers.