Take time for your editorial plan if you're struggling with content execution, suggests MicheleLinn. Click To Tweet While you will have to Job Function Email List consider many details, include these activities in your editorial planning (many of which will appear on your editorial calendar):Five to seven main areas or categories for editorial coverage. Job Function Email List Topics in that category to discuss Responsibilities of team members.
Who will do what Key pages of your site that need ongoing attention (Not sure which pages need your attention? Learn about the four key eports to Job Function Email List help you, as well as five opportunities to consider.)Content to Job Function Email List update and republish (Learn about the system for deciding which posts to republish as well as details on how CMI does it.)Social media marketing plan Measurement plan.
See the templates CMI uses to share insights with the team each month.)As you can see, all these details are tactical and important. Job Function Email List A high-level strategy is needed, but without an editorial plan to back it up. Job Function Email List your content marketing program will have a hard time gaining traction. Without an editorial plan to implement your content marketing strategy, you're going to have a hard time. IcheleLinn Click.