Technological innovations and ongoing Whatsapp Mobile Number List developments have resulted in new players in the field and a shift in the roles of these players. Important themes regarding the measurability, transparency and digitization and Whatsapp Mobile Number List automation of media purchasing are closely related to this and received extra attention in 2018 due to the entry into force of the GDPR. The increase in different advertising formats, advertising platforms, devices, the way display creatives are structured and the management Whatsapp Mobile Number List of display campaigns are also forcing marketers to separate the wheat from the chaff and be creative.
Where are we standing right now? We are Whatsapp Mobile Number List currently already making connections with data management platforms, third-party data is frequently made available and geotargeting is becoming more and more accurate. We also all understand that mobile advertising is a challenge, but at the Whatsapp Mobile Number List same time it is also a contender for advertising. We are also concerned about fraud, viewability and transparency and sometimes not at all, because achieving reach objectives is still more important. Creations and technical possibilities are becoming more and more advanced, and we all find it very cool Whatsapp Mobile Number List and interesting to delve further into this. Knowing that tomorrow everything could be different. Although the display market is very dynamic and volatile, there are a few developments, themes and trends that will certainly play an important role in 2019. We will take you along in this article.
Cell phone josh-felise-unsplash Trends in Whatsapp Mobile Number List programmatic display advertising in 2019 Technological innovations follow each other in rapid succession. These developments are the driving force behind all kinds of Whatsapp Mobile Number List changes in digital marketing and (programmatic) display advertising. The effects of this will be visible and tangible in almost all media disciplines in 2019. Below I will discuss must-know trends on the advertiser side, at agencies and – because also relevant – important Whatsapp Mobile Number List developments in the 'media landscape'. Trends among advertisers in 2019 As far as we are concerned, advertisers cannot ignore these two trends: Dynamic content Data-driven marketing Dynamic content One of the most important developments that will continue in 2019 is the creation of Whatsapp Mobile Number List dynamic content for display and/or other programmatic purposes.