How can your product or service benefit or help your subscriber? When you put yourself in the place of your subscriber and really think mailing list it through, you can usually be much more effective in your messages and offers. The quality of subscribers on your list is directly related to how you entice them to subscribe and the reasons they sign up.
When your incentive is valuable in the eyes of your visitor and relevant to your target audience, you will enjoy higher conversion rates and a loyal readership - as long as your follow-up messages are closely tied in with your incentive! What mailing list can you do to compel your visitor to sign up to your email list? People LOVE free giveaways, particularly when the product or service provides a real solution.
Some of the incentives that are commonly used to get people to sign up to an email list include: Coupons or special offers Free trials eBook or mailing list short report Newsletter Entry into a Contest with a prize Free app or software Color, opt-in box placement, copy, etc. Of course, the incentive you are giving away will be the most important aspect of building your list, but where you place your opt-in box, its colors, and your copy all make a huge difference in your opt-in rate!