That is an increase in the click rate of about 22% in Telemarketing List just a few years. In the benchmark you therefore also read 'that the marketers and communication specialists who work in B2B deserve a compliment for all their hard work'. But where Telemarketing List the B2B deserves a compliment, the B2C has to work. The CTR in 2021 stood at a Telemarketing List historically low 7.93%. And if you compare the clicks to the number of opened emails, you see a decrease.
Fortunately, it is less sharp. In 2020, the Telemarketing List so-called Click To Open Rate or CTO averaged 17.57% and last year 17.03%. Please note: the B2B again shows better figures here. The CTO in B2B in 2021 averaged 21.17%. Also read: Attention B2B Telemarketing List marketers: these will be the trends for 2022 And for the opens, the picture for the B2C is fortunately slightly rosier. For the opens, there is a difference between 40.61% and 40.19%. But here too Telemarketing List B2B wins. Send your campaigns on Saturdays.
The E-mail Marketing Benchmark not Telemarketing List only provides a lot of information about the different ratios, but you can also find a lot of information about the days and months on which marketers send their campaigns. And if you compare Telemarketing List that data with the opens and clicks of the different sending moments, you will come to surprising insights. For example, the weekend as a shipping time appears to score well in both B2B Telemarketing List and B2C, while marketers still prefer Tuesday or Thursday as a shipping time.